Director of US Marketing

Job Summary

A company is looking for a Director of US Marketing.

Key Responsibilities

• Develop and execute the U.S. marketing strategy in alignment with corporate objectives
• Lead market expansion efforts and optimize marketing channels for customer acquisition and retention
• Manage the U.S. marketing budget and track key performance indicators (KPIs) for campaign effectiveness

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred
• 8-10 years of marketing experience in the money service or sub-prime lending industry, with at least 5 years in a leadership role
• Deep understanding of omni-channel marketing and financial regulations in the U.S
• Experience in managing marketing budgets and establishing KPIs
• Proficiency in marketing tools, analytics, and performance tracking