Director of User Acquisition

Job Summary

A company is looking for a Director of User Acquisition & App Store Optimization.

Key Responsibilities:

• Develop and implement user acquisition strategies across paid media and app store optimization to drive growth
• Lead performance marketing efforts and optimize acquisition campaigns through testing and audience segmentation
• Manage a team of marketers and collaborate with cross-functional teams to enhance marketing performance and user experience

Required Qualifications:

• 10+ years of experience in user acquisition, growth marketing, or performance marketing
• Expertise in incrementality testing and understanding of A/B experiments
• Strong knowledge of paid media buying, SEO, ASO, and affiliate marketing
• Proficiency in analytics tools such as Google Analytics and AppsFlyer
• Exceptional leadership skills with experience in building high-performance teams