Director of Web Strategy

Job Summary

A company is looking for a National Director of Web Strategy, Remote Opportunity.

Key Responsibilities

• Develops and implements the Unified Consumer Web strategy to drive patient and member volume
• Leads web technology, architecture, and experience strategies to enhance user engagement and drive conversions
• Oversees website tracking, measurement, reporting, and optimization to inform strategic decisions

Required Qualifications

• Bachelor's degree in marketing, communications, IT, or a related field; advanced degree preferred
• Minimum of eight years of experience in managing large-scale marketing technology implementations
• Previous supervisory or leadership experience required
• Expertise in website marketing platforms and technologies
• Fluency in data and analytics related to digital consumer engagement