Director of Web Strategy
Job Summary
Leading the web conversion strategy, the full-time Director of Web Strategy will manage conversion rate optimization, visitor identification, and digital experience initiatives to enhance the website's performance and drive pipeline growth in a remote environment.
Key responsibilities
- Own the conversion rate optimization roadmap, focusing on high-value pages and continuous testing to improve benchmarks
- Develop and implement strategies for visitor identification and retargeting in collaboration with media agencies
- Oversee the website chat performance as a key conversion and qualification channel
Required qualifications
- 10+ years of experience leading web strategy and growth for an enterprise B2B company, preferably in cybersecurity or a technical field
- Proven expertise in conversion rate optimization with demonstrable results from testing programs and personalization efforts
- Experience in visitor identification and retargeting strategies, particularly in a cookie-deprecating environment
- Familiarity with SEO and AEO fundamentals, with a background in directing specialized agencies
- Strong metrics-driven approach, prioritizing data to support decision-making and roadmap validation
Complete Job Description
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