Director of Website Strategy
Location: Remote
Compensation: Salary
Reviewed: Sat, Apr 12, 2025
This job expires in: 18 days
Job Summary
A company is looking for a Director of Website Strategy & Digital Experience.
Key Responsibilities
- Define and drive the website strategy, aligning with brand, product, and demand generation goals
- Lead user experience audits and propose enhancements in partnership with design and development teams
- Plan and execute A/B tests to optimize conversion rates and report on performance metrics
Required Qualifications
- 10+ years of experience in website strategy, UX, digital marketing, or web production in B2B SaaS or tech
- Proven success managing large, content-rich websites and executing roadmaps across multiple stakeholder groups
- Hands-on CMS expertise (AEM, WordPress, Contentful) and comfortable with builds and updates
- Strong working knowledge of GA4, SEO best practices, and performance optimization
- Experience with CRO tools and A/B testing methodologies
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