Job Summary
A company is looking for a Director, Product Marketing who will lead a team responsible for sales use cases, customer journey, and product roadmap.
Key Responsibilities:
- Lead a team of product marketers focused on core sales use cases and associated products and features
- Design and maintain an end-to-end customer journey for sales personas
- Collaborate with sales and customer-facing functions to develop enablement materials and value tools
Required Qualifications:
- Minimum 10 years of relevant experience and 5+ years of direct product marketing experience
- Experience leading a team of product marketers in a SaaS business
- Ability to create, manage, and measure integrated marketing programs
- Experience impacting activation and adoption metrics in a PLG context
- Strong understanding of sales process, roles, motivations, and technologies
