Director Product Marketing and Lifecycle Marketing

Job Summary

A company is looking for a Director of Product Marketing and Lifecycle Marketing

Key Responsibilities:

• Lead high-performing product marketing & lifecycle marketing team to shape product lineup, bring new products to market, and build relationships with customers
• Develop and execute customer lifecycle marketing strategy and roadmap to accelerate customer value and increase lifetime value
• Define category, messaging, and positioning, and work on pricing strategy and sales collateral development

Required Qualifications:

• 10+ years of experience in B2C/SMB marketing for digital companies globally
• Proven leadership experience with talent management skills
• Strong collaboration skills and technical competence in marketing technologies
• Business acumen and ability to interact successfully with board members and investors