Director Product Marketing and Lifecycle Marketing

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Wed, May 15, 2024
This job expires in: 23 days

Job Summary

A company is looking for a Director of Product Marketing and Lifecycle Marketing

Key Responsibilities:
  • Lead high-performing product marketing & lifecycle marketing team to shape product lineup, bring new products to market, and build relationships with customers
  • Develop and execute customer lifecycle marketing strategy and roadmap to accelerate customer value and increase lifetime value
  • Define category, messaging, and positioning, and work on pricing strategy and sales collateral development

Required Qualifications:
  • 10+ years of experience in B2C/SMB marketing for digital companies globally
  • Proven leadership experience with talent management skills
  • Strong collaboration skills and technical competence in marketing technologies
  • Business acumen and ability to interact successfully with board members and investors

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