Downstream Marketing Manager

Job Summary

To drive revenue through social media and multi-channel campaigns, the full-time Downstream Marketing Manager will lead strategic marketing initiatives focused on Direct-to-Consumer (DTC) and Healthcare Provider channels in Irvine, CA.

Key Responsibilities

• Develop and execute integrated marketing strategies with an emphasis on social media revenue generation
• Manage social media strategy, including content planning, paid/organic campaigns, and influencer partnerships
• Conduct market research and analyze campaign performance metrics to optimize strategies and maximize ROI

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (advanced degree preferred)
• 5+ years of marketing experience within healthcare, medical device, or pharmaceutical industries
• Strong expertise in digital marketing, paid social, and healthcare compliance requirements
• Demonstrated success in brand management and downstream marketing
• Proven track record managing social media campaigns that impact revenue growth