DTC Conversion Lead

Job Summary

A company is looking for a Conversion Lead (DTC) - Demand Generation.

Key Responsibilities

• Own DTC conversion metrics and identify opportunities for improvement
• Build and manage the conversion optimization roadmap, prioritizing tests and executing A/B tests
• Collaborate with development teams to implement site changes and monitor performance for actionable insights

Required Qualifications

• 3-5 years of experience in CRO, eCommerce, or DTC optimization roles
• Strong understanding of conversion funnels and user behavior
• Experience with A/B testing tools and eCommerce platforms like Shopify
• Strong analytical mindset with the ability to translate data into action
• Experience in subscription-based or lifecycle-driven businesses