DTC Copywriter

Job Summary

Focused on driving conversions, the full-time remote DTC Copywriter will create compelling landing pages, product descriptions, and brand copy while collaborating closely with the marketing team to ensure alignment with advertising strategies and performance metrics.

Key responsibilities

• Writing and optimizing prelander and product page copy to enhance conversion rates
• Developing copy variations for A/B testing in collaboration with the CRO lead
• Maintaining brand voice across various web-facing content and supporting secondary copy needs

Required qualifications

• A strong portfolio showcasing conversion-focused landing pages and web copy
• Deep understanding of buyer psychology and the ability to write persuasive copy
• Experience with DTC or direct-response brands, demonstrating knowledge of effective copy techniques
• Ability to adapt tone and style across different brands while maintaining conversion logic
• Proven reliability in delivering multiple drafts per week and responding to feedback effectively