DTC Copywriter

Job Summary

A company is looking for a DTC Copywriter to create conversion-driven copy for eCommerce and Growth Marketing initiatives.

Key Responsibilities

• Develop and maintain brand story across multiple channels and consumer touchpoints
• Create engaging copy for performance marketing, email, SMS, and promotional campaigns to drive customer acquisition and retention
• Write optimized website and landing page copy to maximize conversion rates and enhance customer experience

Required Qualifications

• 5-8 years of eCommerce copywriting experience with proven results in performance improvement
• Strong background in acquisition and retention marketing, including email and customer lifecycle campaigns
• Experience with SMS marketing campaigns and mobile-first copy best practices
• A portfolio showcasing successful promotional campaigns with significant revenue growth
• Data-driven mindset with experience in A/B testing and conversion rate optimization