DTC Growth Marketing Senior Manager

Job Summary

A company is looking for a Senior Manager, DTC Growth Marketing.

Responsibilities:

• Develop and execute strategies to drive customer acquisition, retention, and revenue growth across digital channels
• Plan and execute data-driven marketing campaigns across various digital channels
• Utilize analytics and performance metrics to track, measure, and optimize marketing campaigns

Qualifications:

• Bachelor's degree in marketing, business administration, or a related field
• Proven experience in digital marketing, with a focus on DTC growth strategies in the e-commerce and Video Game Industry
• Strong understanding of digital marketing channels, including email marketing, social media, SEO, and paid advertising
• Demonstrated experience in developing and executing data-driven marketing campaigns
• Proficiency in using analytics and marketing automation tools to measure and optimize campaign performance