E-Commerce Strategy Director

Job Summary

A company is looking for a Strategy Director, E-Commerce to enhance content performance and drive digital shelf success for a major CPG client.

Key Responsibilities

• Serve as a strategic partner to client teams, developing actionable eCommerce content strategies
• Lead SEO-driven content strategy across key retailers and DTC platforms
• Analyze content health and retail KPIs to make data-backed recommendations for improvement

Required Qualifications

• 5-8 years of eCommerce experience in content strategy, digital shelf optimization, or performance marketing
• Deep knowledge of major retailer platforms (Amazon, Walmart, Target) and SEO
• Experience with content syndication tools and platforms like Helium 10 and Profitero
• Understanding of retailer and Google algorithms
• Experience developing omnichannel communication plans that include eCommerce and retail conversion