eCommerce Brand Director

Job Summary

Seeking a dynamic eCommerce Brand Director to lead the Direct-to-Consumer division in a full-time remote role, responsible for P&L management, driving sales performance, and executing cross-platform marketing strategies.

Key responsibilities

• Drive sales and ensure business meets net sales and contribution targets
• Conceptualize and execute campaigns, including promotional strategies and on-site merchandising
• Coordinate marketing initiatives across email, SMS, social media, and paid marketing to optimize performance

Required qualifications

• A minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience is required
• Experience with digital marketing platforms, including social media, email, and performance marketing
• Proven ability to develop and create eCommerce campaigns in a DTC/B2C setting
• Deep understanding of eCommerce fundamentals and digital sales analytics
• Previous P&L ownership and familiarity with business financials and sales channels