eCommerce Brand Director

Job Summary

Seeking a dynamic eCommerce Brand Director for a full-time remote position, responsible for driving sales performance, leading campaign execution across multiple platforms, and managing P&L for the Direct-to-Consumer division.

Key responsibilities

• Drive sales and ensure business meets net sales and contribution targets
• Conceptualize and execute campaigns, including promotional strategies and on-site merchandising
• Lead cross-functional coordination of marketing initiatives across email, SMS, social media, and paid marketing

Required qualifications

• Minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience required
• Experience with digital marketing platforms including social media, email, and performance marketing
• Proven ability to develop eCommerce campaigns in a DTC/B2C environment
• Strong understanding of eCommerce analytics and KPIs, with the ability to derive actionable insights
• Previous P&L ownership and familiarity with business financials and sales channel responsibilities