eCommerce Brand Director

Job Summary

Seeking a dynamic eCommerce Brand Director, the full-time remote position will manage P&L responsibilities across multiple eCommerce stores, drive sales performance, and execute cross-platform marketing strategies in collaboration with various teams.

Key responsibilities

• Drive sales and ensure business meets net sales and contribution targets
• Conceptualize and lead execution for campaigns, including promotional strategy and on-site merchandising
• Coordinate campaigns across email, SMS, social media, and paid marketing, optimizing performance through testing and iteration

Required qualifications

• Minimum of 7 years of digital marketing experience, with at least 5 years in an eCommerce/direct-to-consumer setting; Shopify experience required
• Experience with digital marketing platforms including social media, email, and SMS marketing
• Proven ability to develop and create eCommerce campaigns in a DTC/B2C setting
• Deep understanding of eCommerce analytics and KPIs, with the ability to interpret data and derive actionable insights
• Previous P&L ownership and understanding of business financials and sales channel responsibilities