Ecommerce Lifecycle Strategist

Job Summary

To shape and optimize the entire customer journey for clients, the full-time Ecommerce Lifecycle Strategist will manage lifecycle campaigns, conduct marketing audits, and build personalized customer journeys in a remote environment.

Key responsibilities

• Own and manage lifecycle campaigns from strategy to execution and analysis
• Conduct program and marketing audits, presenting findings and recommendations to potential clients
• Develop and implement strategies for each stage of the customer lifecycle, focusing on acquisition, onboarding, retention, and advocacy

Required qualifications

• 3 years of relevant hands-on experience in customer lifecycle management or related fields
• Proven experience with email/SMS automation and marketing automation tools
• Strong analytical skills to interpret data and derive actionable insights
• Excellent communication and collaboration skills
• Strong project management skills with the ability to manage multiple initiatives simultaneously