eCommerce Marketing Manager

Job Summary

Leading the charge in customer retention and subscription growth, the full-time Manager, eCommerce & Lifecycle Marketing will oversee email and SMS programs, manage the DTC marketing calendar, and enhance the online shopping experience, with a preference for in-person/hybrid work in New York City or remote candidates across the US.

Key responsibilities

• Own and manage email and SMS marketing programs, including campaign strategy, segmentation, and performance tracking
• Develop and optimize the subscription program, focusing on acquisition, churn reduction, and subscriber experience
• Coordinate the DTC marketing calendar and ensure seamless execution of product launches and promotions across multiple channels

Required qualifications

• 4+ years of experience in growth marketing within a CPG or DTC brand, specifically in retention and lifecycle marketing
• Proven experience managing email and SMS marketing programs end-to-end
• Strong understanding of the eCommerce customer journey and on-site conversion strategies
• Familiarity with Shopify and major ESP/SMS platforms like Klaviyo or Attentive
• Demonstrated program management and launch coordination skills