Ecommerce Paid Media Specialist

Job Summary

A company is looking for a Marketing Media Specialist II to develop and optimize digital advertising strategies for manufacturers on Amazon and other marketplaces.

Key Responsibilities

• Develop and execute digital media plans and advertising strategies in collaboration with account teams
• Conduct ongoing analysis and optimization of campaigns to maximize performance and achieve client goals
• Provide reporting and insights on campaign performance, collaborating with stakeholders to inform future strategies

Required Qualifications

• 2 - 5 years of marketing experience, with a focus on Amazon Advertising and other retail media channels
• Post-secondary education or equivalent experience
• Proficiency in Excel at an intermediate level for data analysis
• Experience with digital marketing, search engine marketing, and programmatic media buying
• Familiarity with Amazon tools and advertising solutions is preferred