eCRM Marketing Automation Manager
Job Summary
Owning the end-to-end eCRM and Marketing Automation processes, the full-time remote eCRM Marketing Automation Manager will manage the migration to an in-house email engine, build customer journeys, and ensure deliverability while working with various data platforms.
Key responsibilities
- Oversee eCRM and lifecycle messaging, including orchestration, templates, triggers, and QA on sends
- Lead the migration to n8n and AWS SES, ensuring quality gates and successful cutover
- Build and manage customer journeys for onboarding, retention, and reactivation, while implementing governance and tracking plans
Required qualifications
- 4 to 6 years of experience in CRM, eCRM, lifecycle, retention, or marketing automation in a B2C or subscription context
- Hands-on experience with engagement or automation platforms, with a focus on transferable skills over specific tools
- Experience building reliable multi-step journeys independently
- CDP experience at the schema and pipeline level
- Strong SQL skills and fluency in deliverability concepts
Complete Job Description
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