Email and CRM Manager

Job Summary

Email and CRM Manager, responsible for executing and optimizing CRM-driven marketing strategies across various channels in a full-time remote role.

Key Responsibilities

• Execute and evolve CRM strategy, ensuring alignment with promotional campaigns and customer engagement
• Plan and execute automated and ad-hoc CRM campaigns while streamlining customer communications
• Manage CRM performance analytics and reporting to identify optimization opportunities

Required Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field
• 6+ years of experience in CRM or email marketing, preferably in eCommerce or DTC environments
• Hands-on experience with ESP/CRM platforms such as Iterable or SendGrid
• Strong technical proficiency with HTML/CSS for email editing and QA
• Experience with segmentation, personalization, and A/B testing frameworks