Email and SMS Marketing Manager

Job Summary

Leading the lifecycle marketing efforts, the full-time salaried Email and SMS Marketing Manager will manage strategy, execution, and performance of email and SMS campaigns, collaborating with a creative team and utilizing Klaviyo to drive revenue growth in a hybrid work environment.

Key Responsibilities

• Own and manage all email and SMS marketing efforts from strategy through execution and reporting
• Build, deploy, and optimize campaigns, flows, and automations within Klaviyo
• Analyze performance metrics and provide actionable insights to improve campaign effectiveness

Required Qualifications

• 4-7 years of experience in email and SMS marketing with a strong focus on e-commerce
• Deep expertise in Klaviyo, including flows, segmentation, and reporting
• Proven ability to own and execute marketing campaigns end-to-end
• Strong analytical skills with experience interpreting data and driving decisions from insights
• Experience using AI tools to generate and optimize marketing content