Email Marketing Automation Lead
Job Summary
Owning the design and execution of automated email programs, the full-time Email Marketing Automation Lead will manage workflows for lead nurturing and customer engagement while collaborating with cross-functional teams in a fully remote environment.
Key responsibilities
- Architect and manage automated email workflows for various customer journeys
- Collaborate with demand generation and content teams to align automation with funnel goals
- Oversee the marketing automation platform and implement lead scoring models
Required qualifications
- 4+ years of experience in email marketing focused on marketing automation
- Advanced proficiency in automation platforms such as Marketo, HubSpot, Pardot, or Eloqua
- Strong understanding of CRM integration and data-driven segmentation
- Experience in building complex multi-step nurture journeys
- Analytical mindset with the ability to interpret performance data
Complete Job Description
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