Email Marketing Automation Lead
Job Summary
To drive engagement and revenue, the full-time Email Marketing Automation Lead will design and execute automated email programs, manage workflows, and collaborate with cross-functional teams in a 100% remote environment.
Key responsibilities
- Architect and manage automated email workflows for lead nurturing, onboarding, re-engagement, and post-purchase journeys
- Collaborate with demand generation, content, and customer success teams to align automation programs with funnel goals
- Oversee the marketing automation platform and implement lead scoring models to enhance sales handoff and pipeline quality
Required qualifications
- 4+ years of experience in email marketing with a focus on marketing automation
- Advanced proficiency in automation platforms such as Marketo, HubSpot, Pardot, or Eloqua
- Strong understanding of CRM integration and data-driven segmentation
- Experience building complex multi-step nurture journeys and behavioral trigger campaigns
- Analytical mindset with the ability to interpret performance data for continuous improvement
Complete Job Description
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