Email Marketing Automation Lead
Job Summary
Owning the design and execution of automated email programs, the full-time remote Email Marketing Automation Lead will manage workflows for lead nurturing, onboarding, and re-engagement while collaborating with cross-functional teams to drive engagement and revenue.
Key responsibilities
- Architect and manage automated email workflows covering various customer journeys
- Collaborate with demand generation, content, and customer success teams to align automation programs with funnel goals
- Establish reporting cadences and dashboards to track automation performance and optimize programs
Required qualifications
- 4+ years of experience in email marketing with a focus on marketing automation
- Advanced proficiency in automation platforms such as Marketo, HubSpot, Pardot, or Eloqua
- Strong understanding of CRM integration, lead scoring, and data-driven segmentation
- Experience building complex multi-step nurture journeys and behavioral trigger campaigns
- Analytical mindset with the ability to interpret performance data and drive continuous improvement
Complete Job Description
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