Email Marketing Automation Specialist

Job Summary

A company is looking for an Email Marketing Automation Specialist (Contractor) to enhance retention marketing efforts through automated email systems.

Key Responsibilities

• Audit current email workflows and infrastructure to identify opportunities and pain points
• Design and implement a scalable, segmented automation system across the customer lifecycle
• Train internal team members on monitoring, troubleshooting, and optimizing automated workflows

Required Qualifications

• 6+ years of experience in lifecycle, CRM, or retention marketing with a focus on email automation
• Proven ability to establish marketing automation systems from the ground up
• Experience with data integrations, ETL pipelines, and customer segmentation, particularly using Redshift
• Comfortable working in HubSpot and understanding its strengths and weaknesses for B2B communications
• Preferred experience in education or with school/district audiences