Email Marketing Coordinator

Job Summary

A company is looking for an Email Marketing Coordinator to execute and optimize email and SMS marketing programs.

Key Responsibilities

• Build and execute high-impact email and SMS campaigns focused on conversions and brand loyalty
• Develop and refine sophisticated lifecycle sequences and execute precise customer list segmentation
• Conduct rigorous A/B testing and monitor key KPIs to optimize performance and ensure compliance with regulations

Required Qualifications

• 2+ years of hands-on experience in email marketing, lifecycle marketing, or marketing automation
• Proficiency with advanced marketing automation tools (e.g., Maestra, Bloomreach, or Klaviyo)
• Strong understanding of SMS marketing and A/B testing methodologies
• Ability to interpret performance data and apply insights to retention strategies
• Experience in the e-commerce, consumer products, or sporting goods industry is preferred