Email Marketing Data Specialist

Job Summary

Detail-oriented and technically driven, the remote Email Marketing Data Specialist will manage the bidirectional data sync between Salesforce and HubSpot, build automated workflows and drip campaigns, and enforce data integrity to optimize email marketing strategies.

Key responsibilities

• Own the bidirectional data sync between Salesforce and HubSpot, ensuring accurate reflection of leads and contact activity
• Create and implement complex automated workflows and drip campaigns based on Salesforce opportunity stages
• Design and maintain multi-step automation workflows driven by Salesforce updates to trigger HubSpot actions

Required qualifications

• 5-8 years of hands-on experience in marketing data management, email automation, and CRM integration
• Proficiency in HubSpot and Salesforce with a deep working knowledge of both platforms
• Strong understanding of CRM data architecture and experience with API integrations
• Proven experience building complex automation workflows and behavioral segmentation
• Analytical mindset with the ability to troubleshoot sync issues and ensure data integrity