Email Marketing Lead

Job Summary

A company is looking for an Enterprise Email Marketing Lead (Salesforce Marketing Cloud).

Key Responsibilities

• Own the email marketing channel and manage communications supporting multiple business lines
• Develop email strategies, build campaigns in Salesforce Marketing Cloud, and monitor performance
• Analyze campaign effectiveness and optimize performance through testing and segmentation

Required Qualifications

• 6-8+ years of experience in email marketing or digital campaign management
• Hands-on experience with enterprise email platforms such as Salesforce Marketing Cloud
• Strong understanding of audience segmentation and campaign targeting
• Experience analyzing campaign performance and identifying optimization opportunities
• Familiarity with email deliverability standards and consent management practices