Email Marketing Manager

Job Summary

Owning the email and SMS program from strategy to execution, the full-time Email Marketing Manager will manage automated flows, develop segmentation strategies, and collaborate with creative teams in a remote setting.

Key responsibilities

• Manage and optimize the email and SMS program using Klaviyo, including strategy, execution, and reporting
• Build automated flows that align with the customer journey and launch growth campaigns for product promotions
• Analyze performance metrics and conduct A/B testing to improve email campaign effectiveness

Required qualifications

• 3-6 years of hands-on experience with Klaviyo or similar email marketing tools
• Proven track record of building high-performing automated email flows and campaigns
• Experience with data-backed segmentation strategies based on behavioral and demographic data
• Base-level design knowledge to brief and tweak design needs in tools like Photoshop or Figma
• Strong analytical mindset with the ability to make data-driven decisions