Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager.

Key Responsibilities:

• Drive ideation, strategy, and execution of scaled lifecycle campaigns to generate and accelerate sales pipeline and revenue
• Identify customer pain points, ideate solutions to improve user experience, and generate ongoing user-driven insights to inform campaign strategy and optimization
• Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

Required Qualifications:

• 7+ years of work experience
• 5+ years of email marketing/CRM experience, preferably in lifecycle CRM
• 2+ years of B2B marketing experience
• Deep knowledge of the email landscape and best practices, technical email knowledge, and experience articulating requirements to technical teams
• Experience driving experimentation roadmaps to continuously optimize and improve campaigns