Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to lead email communications and enhance customer experience through strategic campaigns.

Key Responsibilities

• Develop and execute strategic email marketing campaigns for various programs and services
• Collaborate with program leads to define objectives, target audiences, and KPIs for email marketing plans
• Track and analyze campaign metrics to provide data-driven insights and recommendations

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Management, or a related field, or equivalent experience
• 6+ years of experience in digital marketing, specifically in email campaign development and execution
• Professional experience with email, marketing automation, and project management tools
• Experience with A/B testing and optimization of campaigns and processes