Email Marketing Manager
Job Summary
A company is looking for an Email Marketing Manager to lead email communications and enhance customer experience through strategic campaigns.
Key Responsibilities
- Develop and execute strategic email marketing campaigns for various programs and services
- Collaborate with program leads to define objectives, target audiences, and KPIs for email marketing plans
- Track and analyze campaign metrics to provide data-driven insights and recommendations
Required Qualifications
- Bachelor's degree in Marketing, Advertising, Communications, Business Management, or a related field, or equivalent experience
- 6+ years of experience in digital marketing, specifically in email campaign development and execution
- Professional experience with email, marketing automation, and project management tools
- Experience with A/B testing and optimization of campaigns and processes
COMPLETE JOB DESCRIPTION
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