Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to enhance lifecycle marketing and nurture strategies.

Key Responsibilities

• Define and execute email marketing strategies to improve engagement and conversion rates
• Maintain a holistic view of email frequency and messaging to ensure consistent engagement
• Develop buyer personas and segments to inform targeting and personalization strategies

Required Qualifications

• 4+ years of experience in email or lifecycle marketing, preferably in B2B tech or cybersecurity
• Strong strategic thinking for overall email programs and ownership of email marketing strategy
• Understanding of segmentation, automation, and personalization best practices
• Hands-on experience with marketing automation platforms like HubSpot or Marketo
• Analytical mindset with the ability to interpret performance data