Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to lead lifecycle and campaign marketing efforts.

Key Responsibilities

• Lead lifecycle and email marketing strategy from acquisition to retention and reactivation
• Own campaign creation and execution for product launches and seasonal activations
• Collaborate with cross-functional teams to align content and messaging across customer touchpoints

Required Qualifications

• 3-5 years of experience in email and lifecycle marketing, preferably in DTC or subscription-based environments
• Proven ability to design and deploy high-impact campaigns using CRM and ESP tools
• Strong understanding of segmentation, automation, and customer journey mapping
• Analytical mindset with the ability to interpret data and optimize for engagement and conversion
• Experience working with creative and data teams to balance storytelling with performance