Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to lead the development and execution of customer email marketing programs.

Key Responsibilities

• Plan, design, and execute various email campaigns, including newsletters and promotional communications
• Optimize emails for deliverability, mobile responsiveness, and performance, including A/B testing strategies
• Track, analyze, and report on email performance against KPIs, providing actionable insights

Required Qualifications

• 5+ years of experience in email marketing (B2C, B2B, or SaaS)
• Proficiency with marketing automation platforms and familiarity with Salesforce
• Hands-on coding experience with HTML and CSS
• Proven expertise in A/B testing, segmentation, and data-driven reporting
• BA/BS or equivalent experience