Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to oversee and enhance their email marketing function.

Key Responsibilities

• Evolve the email marketing function by transitioning from Acoustic to HubSpot and establishing scalable processes
• Develop a strategic roadmap for email marketing technology and automation in collaboration with vendors
• Manage end-to-end email marketing campaigns, including list creation, content development, and performance analysis

Required Qualifications

• 5-7 years of experience in email marketing campaigns and strategies
• Expertise in HubSpot and Acoustic platforms
• Experience in segmentation, A/B testing, and automation workflows
• Strong analytical skills with experience in tracking and reporting metrics
• Bachelor's degree in Marketing, Communications, or a related field