Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to lead and execute their email marketing strategy.

Key Responsibilities:

• Develop and execute the email marketing strategy to enhance customer engagement and retention
• Create and manage email marketing campaigns, including automated workflows and promotional emails
• Analyze campaign performance data and generate actionable recommendations for improvement

Required Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in a CRM or customer journey-focused role within marketing
• Proficiency in email marketing platforms and CRM systems
• Strong understanding of email marketing metrics and analytics tools
• Experience with audience segmentation and personalization strategies