Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to oversee graduate enrollment email communications and develop targeted marketing strategies.

Key Responsibilities

• Develop and implement data-driven marketing materials and campaigns
• Manage the centralized graduate email communications calendar and oversee email journeys
• Collaborate with CRM and digital teams to support segmentation, automation, and lifecycle campaigns

Required Qualifications

• Bachelor's Degree
• Minimum of 3 years of experience in email marketing or related field
• Experience in developing enrollment-focused email strategies
• Knowledge of email best practices, including content and personalization
• Ability to analyze performance metrics and drive optimization