Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager to lead and optimize lifecycle communication programs across Email and SMS channels.

Key Responsibilities:

• Manage the end-to-end lifecycle communication strategy for Email and SMS, focusing on customer acquisition, onboarding, engagement, retention, and renewal
• Plan and execute targeted email campaigns and automated lifecycle journeys, ensuring coordinated messaging across channels
• Track performance metrics and analyze data to improve campaign effectiveness and customer engagement

Required Qualifications:

• 4-5 years of experience in email marketing, lifecycle marketing, or CRM marketing
• Experience managing email campaigns and marketing automation platforms
• Experience with SMS marketing programs or mobile engagement channels
• Strong analytical skills with a focus on data-driven marketing performance
• Bachelor's Degree or equivalent work experience