Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager with experience in Marketo and Pendo.

Key Responsibilities

• Build and implement customer lifecycle nurture programs in Marketo
• Enhance segmentation frameworks using product and account data for targeted campaigns
• Manage automation processes for customer lifecycle journeys and support in-app messaging initiatives using Pendo

Required Qualifications

• Proven experience in email campaign management and lifecycle marketing
• Expertise with email marketing platforms, including Marketo and Salesforce
• Skilled in designing and optimizing email templates
• Familiarity with segmentation strategies and automation tools
• Ability to analyze and report on campaign performance