Email Marketing Manager

Job Summary

Owning the development and execution of customer communication strategies, the contract Lifecycle & Email Marketing Manager will work remotely to manage lifecycle campaigns, optimize user journeys, and analyze performance metrics to drive user engagement and retention.

Key responsibilities

• Execute lifecycle campaigns by building, scheduling, and sending email communications for onboarding and retention across B2C and B2B audiences
• Optimize user journeys through data-driven insights and propose new automated programs to enhance user activation and retention
• Analyze campaign performance proactively, providing insights and recommendations to improve engagement metrics

Required qualifications

• 5-7+ years of experience in lifecycle or email marketing within a SaaS environment
• Hands-on experience with Iterable for building campaigns, journeys, and audience segmentation
• Proven track record of optimizing email campaigns to enhance user activation and retention
• Experience with A/B testing and personalization strategies across CRM/email channels
• Strong collaboration skills, particularly with product, design, and operations teams