Email Marketing Manager

Job Summary

Owning the outbound email engine for a 20+ person SDR team, the full-time remote Email Marketing Manager will design and execute email sequences, conduct A/B testing, and collaborate closely with sales and marketing teams to optimize outreach performance.

Key responsibilities

• Design and manage omnichannel outbound workflows, synchronizing campaigns with broader marketing initiatives
• Conduct rigorous A/B testing and maintain dashboards to analyze performance metrics and inform strategic decisions
• Create tailored messaging based on buyer personas and feedback from sales teams to enhance email relevance and conversion

Required qualifications

• Proven experience in leading outbound email marketing at a B2B SaaS company
• Strong copywriting skills with the ability to create engaging and human-sounding outbound content
• Analytical mindset with proficiency in HubSpot and analytics tools for measuring campaign effectiveness
• Experience in collaborating closely with sales teams to translate insights into actionable marketing strategies
• Familiarity with email deliverability best practices and compliance regulations