Email Marketing Manager

Job Summary

To drive engagement and customer retention, the part-time to full-time Email Marketing Manager will develop, implement, and optimize email marketing strategies using Klaviyo, collaborating with clients and internal teams while managing technical setups and analyzing performance metrics in a remote work environment.

Key responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business goals using Klaviyo
• Collaborate with clients to translate requirements into effective email marketing campaigns and serve as the primary point of contact
• Monitor and analyze email marketing performance metrics, providing insights and recommendations for continuous improvement

Required qualifications

• Minimum of three years of experience in managing or heavily participating in Email Retention Marketing for B2C eCommerce brands
• Expert-level proficiency in Klaviyo, including advanced features like predictive analytics and complex segmentation
• Knowledge of HTML/CSS and basic coding principles for email design and customization
• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics
• Experience working with larger brands in a retention marketing capacity is preferred