Email Marketing Manager

Job Summary

To support a growing practice, the part-time to full-time Email Marketing Manager will develop, implement, and optimize email marketing strategies using Klaviyo to drive engagement, conversion, and customer retention in a remote environment.

Key responsibilities

• Develop and execute comprehensive email marketing strategies and optimize automated flows in Klaviyo
• Collaborate with clients and internal teams to translate requirements into effective email campaigns
• Monitor and analyze email marketing performance metrics, providing insights and recommendations for improvement

Required qualifications

• Minimum of three years of experience in managing Email Retention Marketing programs for B2C eCommerce brands
• Expert-level proficiency in Klaviyo, including advanced features like predictive analytics and complex segmentation
• Knowledge of HTML/CSS and basic coding principles for email design within Klaviyo
• Familiarity with CRM, CDPs, eCommerce platforms (such as Shopify), and Google Analytics
• Experience working with larger brands in a retention marketing capacity is preferred