Email Marketing Manager
Job Summary
Experienced marketers will find a full-time remote Email Marketing Manager opportunity focused on building and managing email programs that drive lead generation, support product launches, and enhance distributor engagement throughout the buyer's journey.
Key responsibilities
- Plan and execute email workflows, newsletters, and drip campaigns tailored for long B2B sales cycles
- Build and maintain segmented email lists based on industry, persona, and purchase history to deliver targeted messaging
- Report on email performance metrics, ensuring compliance with CAN-SPAM and GDPR regulations while utilizing AI tools for optimization
Required qualifications
- 5+ years of experience in B2B email marketing or demand generation, preferably in manufacturing or industrial tech
- Proven track record of building email campaigns, including segmentation and nurture flows
- Hands-on experience with Marketo, HubSpot, or similar platforms
- Familiarity with Salesforce and intent data tools like 6Sense or Demandbase
- Understanding of AI applications in marketing workflows, including personalization and analytics
Complete Job Description
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