Email Marketing Manager

Job Summary

Experienced marketers will find a part-time to full-time remote opportunity as an Email Marketing Manager, responsible for developing and optimizing email marketing strategies using Klaviyo to enhance engagement, conversion, and customer retention.

Key responsibilities

• Develop and execute comprehensive email marketing strategies aligned with business goals using Klaviyo
• Optimize automated email flows and manage Klaviyo setups, ensuring effective integration and performance
• Analyze email marketing performance metrics and provide insights for continuous improvement and revenue opportunities

Required qualifications

• Minimum of three years of experience in managing Email Retention Marketing programs for B2C eCommerce brands
• Expert-level proficiency in Klaviyo, including advanced features like predictive analytics and complex segmentation
• Knowledge of HTML/CSS and basic coding principles for email design within Klaviyo
• Familiarity with CRM, CDPs, eCommerce platforms (e.g., Shopify), and Google Analytics
• Experience working with larger brands in a retention marketing capacity is preferred