Email Marketing Manager

Job Summary

A company is looking for an Email Marketing Manager.

Key Responsibilities:

• Create a strategic plan for email marketing efforts, including ad hoc emails, onboarding communications, and flows
• Develop and improve customer segments and build email marketing strategy based on lifecycle stage, persona, and product awareness
• Use email to support in-market campaigns, evaluate email performance, and test CTA's, headlines, and templates

Required Qualifications:

• B2B Tech Background / Startup experience, preferably in enterprise sales and PLG growth
• Copywriting experience and skillset
• Experience marketing to a technical audience and SaaS products
• Analytical with strong attention to detail
• Experience in Marketo, Knak, Salesforce, and project management tools