Email Marketing Program Manager

Job Summary

Bringing technical expertise and creative problem-solving, the full-time Email Marketing Program Manager will build, optimize, and scale email programs remotely, focusing on delivering high-performing marketing campaigns through Salesforce Marketing Cloud and personalized content strategies.

Key responsibilities

• Build, test, and deploy email campaigns and automated journeys in Salesforce Marketing Cloud
• Create dynamic, personalized content using data and advanced ESP capabilities to enhance customer experiences
• Troubleshoot technical and deliverability issues to ensure strong inbox placement and maintain email reputation

Required qualifications

• At least 2 years of hands-on experience with Salesforce Marketing Cloud, including Journey Builder and Automation Studio
• Proficiency in HTML, CSS, and AMPscript for developing responsive, data-driven emails
• Strong knowledge of email marketing best practices and compliance standards such as CAN-SPAM and CCPA
• Excellent collaboration skills to work with creative and technical teams effectively
• Able to work remotely with access to high-speed internet and located in the United States or Puerto Rico