Email Marketing Specialist

Job Summary

A company is looking for an Email Marketing Specialist to manage B2B email marketing execution.

Key Responsibilities

• Own the execution and optimization of B2B email programs driving pipeline and revenue
• Build and optimize prospect nurtures and sales enablement email programs
• Translate lifecycle strategy into scalable email and automation programs

Required Qualifications

• 2-3+ years of B2B email or lifecycle marketing experience, preferably in SaaS or marketplace environments
• Proven experience driving demand outcomes from email, including MQL, SQL, and revenue impact
• Hands-on expertise with Marketo and sales engagement tools; familiarity with Iterable and ActiveCampaign is a plus
• Basic understanding of nurture strategy, attribution, and funnel performance
• Detail-oriented with a test-and-learn mindset