Email Marketing Specialist

Job Summary

A company is looking for an Email & CRM Marketing Specialist to manage outbound and lifecycle messaging for B2C audiences.

Key Responsibilities

• Build and run multi-channel communication campaigns to enhance customer engagement and retention
• Continuously run tests and experiments on various campaign elements
• Prepare regular reports on campaign performance metrics and suggest areas for improvement

Required Qualifications

• 3+ years of experience as a CRM Manager or Email Marketing Manager, preferably in B2C
• Strong knowledge of marketing effectiveness metrics across the customer journey
• Proficiency with customer engagement platforms
• Understanding of user segmentation and logical operators
• Strong knowledge of HTML and APIs